Case study / Pitchside.ai
Built for the game.
Ready to be found.
A football recording and highlights platform for grassroots teams, players, and parents. Search strategy and a web experience built for launch.
- Client
- Pitchside AI
- Role
- SEO / AEO / Front-end
- Scope
- Launch search system
- Year
- 2026
Context
Grassroots football is recorded on phones, shared in chats and then forgotten. Pitchside turns that footage into highlights, stats and player moments.
Challenge
Communicate an ambitious AI product while the category is still new, without leaning on keyword-volume data that showed almost no demand.
Approach
Lead with the cinematic product world, then step down into practical evidence: walkthroughs, event labels, feature pages and beta caveats.
The whole page, end to end
Scroll inside the frame to run the full homepage top to bottom.
Takeaways
Floodlit black, thermal reds and signal-lime visuals make the work feel like football technology, not generic SaaS.
The page sells private beta access with direct product evidence instead of abstract claims.
Search architecture is treated like product design: every page has a job, a user intent and a measurable proof point.